The logo for the Make Your Mark UK brand consists of 2 main elements: 1 thick line and 1 thin line. These two lines indicate the ‘rise and fall’ that is naturally found in the business and charity sectors. The stroke thicknesses imply that the Make Your Mark brand will be there for you through thick and thin. The lines when overlaid create the M letter and the top section of a Y.
When you ‘make your mark’, you create an impact and make a difference which is exactly what Make Your Mark UK aims to do – to help businesses and charities to be better. The organisation is run by Mark Smith which adds another ‘mark’ to the brand.